Google Ads and Analytics

Spidey

Learn to advertise on Google

Google Ads and Analytics – gain visibility quickly     
3 hour interactive workshop + activities for application in your workplace

We will cover:

- Setting up an ad campaign from scratch                 
- Best practice advertisement strategies                
- Optimisation and review

You will come away with:

- A draft advertisement ready to turn live                 
- Knowledge of how to keep improving your ad                
- Understanding of how to stay on top of upcoming changes

Course outline

1. Advertising campaign setup - walk through of creating a new ad campaign
2. Understand your analytics - what stats to look for and what they mean
3. How to optimise a campaign - most important places to tweak
4. Improve your quality score - the key to low cost, highly effective ads
5. Improve your landing page - key to improving return on investment
6. What changes are happening in Google at the moment

This course is for people who:

 

  • Have never run a Google Ad campaign before        
  • Wants to be able to get new customers quickly
  • Would feel more comfortable with someone showing them how it works
  • Appreciates simple checklists to follow        
  • Is interested in understanding what analytics data means

 

Prerequisites:

  • Google account access for Google My Business listing and AdWords
  • Has planned on what product/service to advertise for on Google        
  • Access to Google Analytics for your business website         

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