SEO and Keywords

Deadpool upside down

Get found on the right searches

SEO and Keywords – Understand how Google works

3 hours interactive workshop + activities for application in your workplace

We will cover:

- How Google and the search engines rank pages                
- The Keyword discovery cycle
- How to choose the most relevant keywords

You will come away with:

- A keyword planning worksheet and practice using it
- A list of highly specific keywords targeted for your business
- A detailed implementation plan

Course outline

1. Search ranking factors - what factors are search engines looking for to rank your website

2. Learn how search engines work – understand the results page and search listings in detail

3. Keyword ideas - start creating great keywords for your business

4. Keyword research - discover keyword research tools and find the best terms for you to optimise for

5. Website tests - get SEO feedback on your website by running reports on these free tools

6. Create a SEO action plan on how to implement your keywords.

This course is for people who:

  • Don't understand how search engines work or how to improve rankings
  • Would like to do SEO themselves with simple, basic tips OR
  • Want to manage a SEO contractor and know they are doing the right thing


Must have a website for your business. Access to Google Business Page listing would be helpful. Knowledge of your target market and products to focus on.

Past participants say:

Megan has a great way of explaining things and can make the complicated clear!
Deb Friend, Write Away Whitsundays. June 2018

Lots to take in for someone with no previous exp, but provided some very good places to start and a basic understanding of where to find answers!
Daisy Robertson, Reef Goddess Boutique June 2018

Amazing workshop - very useful. Can't wait for another!!!
Jess Lawrence, The Wedding Plannters Whitsundays. June 2018

Upcoming sessions:

No events found.

No good dates available?

    Register your interest

Other Courses

Upcoming Events

No events found.

Training Newsletter

Get the latest on our upcoming workshops!