Focus on Facebook


Use Facebook effectively and strategically


This course will cover:
  • The 3 key activities to undertake on Facebook
  • How to take advantage of advanced post types
  • Interpreting your Insights data
  • Latest improvements to Facebook and apps to create great content
You will come away with:
  • Business profile optimised for maximum visibility
  • A formal posting strategy you can use in your business
  • Ideas on what post types to use for your business
  • A draft Facebook advertisement

Course outline

1. Optimising your account and profile - get your settings up to date since recent Facebook updates
2. Identify the 3 key activities undertaken by successful businesses on Facebook   
3. Advanced post types - explore the options currently available for you
4. Insights - reading and interpreting your Facebook analytics
5. Facebook advertisement - explore the current interface and tips on settings to try         
6. What's new in Facebook - latest updates and changes in Facebook, and what to expect in the coming months

This course is for people who:

  • Are managing Facebook for a business, but aren't confident on what you should be doing
  • Would like to establish a Facebook strategy and framework for your business
  • Would like to delegate Facebook management to staff and need to have guidelines in place to do so
  • Want to make sure your Facebook marketing is effective and beneficial to your business


  • Facebook account for your business
  • Knowledge of the products and services your business provides
  • Recent discussion with your boss/manager on the current goals for your business

Past participants say:

I found megan to be knowledgeable and a good presenter. I would recommend others to this workshop. Mary-Anne Sullivan, Airllywood. Jun 2018

Thank you. I've so enjoyed and gained so much information. Kellie Leonard, Explore Hamilton Island. Jun 2018

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