Digital Marketing Plan

Deadpool upside down

Get the fundamentals in place prior to marketing

Digital Marketing Plan – get the fundamentals in place prior to marketing     
3 hours interactive workshop + activities for application in your workplace

This course will cover:

- Clarification of business goals to focus on
- How to develop a strong value proposition
- Pros and cons of digital marketing channels
- Marketing your product features as benefits

You will come away with:

- A detailed profile of a target market for your business
- Specific benefits of your product/service which appeal to your target market
- An understanding of the strengths of various digital marketing channels
- A concrete plan for marketing to this audience

This course is for people who

Want to grow their business but aren't sure where to start 
Want to create powerful and irresistible messages to their customers
Know their business/products are unique and special, but need help to communicate that
Are looking for a simple marketing method they can confidently use again and again on their own

Course outline

1. Business goals - Clarify your big picture strategic goals and operational objectives.
2. Customer segmentation - Dig into your customer's mind to determine their biggest priorities.
3. Value proposition - Pull your features and benefits together into a strong marketing statement.
4. Digital marketing channels - Explore the unique strengths of 6 major channels.
5. Activity plan - Draw up a Digital Marketing Activity Plan containing specific activities for you to focus on.

Past participants say

Taught me new ways to use platforms for social media / target markets. Definitely workwhile. Learnt so much :)
Bec Timmins, Whitsunday Transit

Megan is an excellent workshop co-ordinator and host. I definitely felt this workshop was of value to my business and my clients
Sharon Smallwood, iTalk Communications.

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